Get ready to Soar.

Join the Waitlist for “From Sinking to Soaring: Everything you need to create a Profitable Beauty Business” Coming SOON

Finally, A Winning Formula For Beauty Professionals To Run A Successful Business!

How to run a beauty business

If beauty and makeup are your passion, then I’m right there with you!

It’s incredibly satisfying to help people find the perfect look and feel gorgeous.

Maybe you’ve been doing makeup for years . . .

And like me, you may have even gone to school to learn how to do it.

Now, you’re taking a big step and working to build your own beauty business!

As I found out the hard way, though, beauty school and hands-on experience don’t teach you about transitioning into ownership.

Being unknown in a busy industry can be discouraging to say the least . . .

And not knowing where to start or where to focus your energy makes it even worse.

The global health situation hasn’t been kind to beauty businesses, either . . .

Sinking to Soaring

And if you’re not a fan of cold-calling, then the shift post social distancing makes bringing in new clients a much greater challenge.

If you’ve experienced any of these roadblocks, you may be feeling exhausted or discouraged . . .

Stressed out from the money you’ve spent trying to get your business off the ground . . .

And wondering if you made the right choice, and if makeup will ever be more than a hobby.

As you’re about to find out, though, I’ve discovered the secrets to becoming your own boss in the beauty business, and making great money doing it.

And the best part? I want to share everything I know with you . . .

“Having started from the bottom before establishing Buchanan Beauty, Eliza can relate to the hardships that struggling makeup artists experience.

Challenges are quite reasonable when one is only beginning. Having no connections in the beauty and fashion industry can be very frustrating for most people, especially if the primary goal is to get recognized to attract clients.

Eliza went through the exact same thing. Unlike them, however, they are giving other makeup artists the guidance they need through their online course known as “From Sinking to Soaring: Everything You Need to Create a Profitable Beauty Business.” The course gives participants a comprehensive knowledge of what to expect if they wish to penetrate the industry”

— The New York Weekly

Don’t Let Your Doubts Stop You from Achieving Your Dreams!

Say goodbye to your uncertainty and stress!
“From Sinking to Soaring” is my experience-based program dedicated to helping beauty professionals navigate the business world.
You’re no longer on your own when you take advantage of this incredible 6-week course that will guide you to becoming your own boss in style.
No more worrying about bills! Learn how you can earn over a hundred dollars per hour, without even needing a crazy number of social media followers.

Instead of spending days searching for leads, get ready to have clients coming to you and fighting to book an appointment!
And networking? No longer a problem. I’ll show you how to make the whole process a breeze - it will almost feel automated!
It’s time that you get to enjoy what you love doing, and also have your business work for you instead of the other way around.
And my program will put you on the inside track to sustained success and worry-free living.
But don't just take my word for it - This program has been featured in The New York Weekly, The New Jersey News Network, and more!